Bud Light isn’t a fancy beer because beer doesn’t need to be fancy. Bud Light is for the many, not for the few.
“Bud Lights For Everyone”
ROLE: Art Director
Copywriter: Katie Johnston
Creative Director: John Parker
Creative Director: Brandon Henderson
Producer: Jordan Leinen
Agency: Wieden + Kennedy
Production Company: O Positive
Director: Jim Jenkins
We introduced two new characters into the Dilly Dilly world. Count and Countess Pamplemousse are everything that Bud Light is not, fancy.
“A Royal Affair”
ROLE: Art Director
Copywriter: Katie Johnston
Creative Director: John Parker
Creative Director: Brandon Henderson
Agency: Wieden + Kennedy
Production Company: O Positive
Director: Jim Jenkins
“One Sip”
ROLE: Art Director
Copywriter: Katie Johnston
Creative Director: John Parker
Creative Director: Brandon Henderson
Agency: Wieden + Kennedy
Production Company: O Positive
Director: Jim Jenkins