Lena Barrows
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Bud Light Dilly Dilly

 

 

Bud Light isn’t a fancy beer because beer doesn’t need to be fancy. Bud Light is for the many, not for the few.

“Bud Lights For Everyone”
ROLE: Art Director

Copywriter: Katie Johnston
Creative Director: John Parker
Creative Director: Brandon Henderson
Agency: Wieden + Kennedy
Director: Jim Jenkins

 

We introduced two new characters into the Dilly Dilly world. Count and Countess Pamplemousse are everything that Bud Light is not, fancy.

 

“A Royal Affair”
ROLE: Art Director

Copywriter: Katie Johnston
Creative Director: John Parker
Creative Director: Brandon Henderson
Agency: Wieden + Kennedy
Director: Jim Jenkins

 

“One Sip”
ROLE: Art Director

Copywriter: Katie Johnston
Creative Director: John Parker
Creative Director: Brandon Henderson
Agency: Wieden + Kennedy
Director: Jim Jenkins