Lena Barrows
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Bud Light Dive Bar Tour: Post Malone

It’s no secret that Post Malone loves Bud Light.

 

Post Malone loves Bud Light. So we decided he’d be a perfect fit for our next Dive Bar Tour show which turned out to be our greatest one to date.

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We collaborated with artist Sam Spratt on a portrait of Post on a throne of Bud Light that more or less blew up.

A post shared by Posty (@postmalone) on

We announced the show in Nashville with gig posters wild posted across the city. We also made wild neon projections.

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The show was streamed live on Twitter and Facebook.

Then, Post dropped some long awaited news of his own.

It all went down at Nashville’s Exit/In, which we gave a Bud Light overhaul, complete with a mural of Post and two Bud Light thrones.

After the show, we sent a little somethin’ to his Coachella house as a thanks for helping us break some Dive Bar Tour records.

“Post Malone Dive Bar Tour”
ROLE: Art Director

Copywriter: Katie Johnston
Creative Director: John Parker
Creative Director: Brandon Henderson
Agency: Wieden + Kennedy