Post Malone loves Bud Light. So we decided he’d be a perfect fit for our next Dive Bar Tour show which turned out to be our greatest one to date.
We collaborated with artist Sam Spratt on a portrait of Post on a throne of Bud Light that more or less blew up.
We announced the show in Nashville with gig posters wild posted across the city. We also made wild neon projections.
The show was streamed live on Twitter and Facebook.
Then, Post dropped some long awaited news of his own.
It all went down at Nashville’s Exit/In, which we gave a Bud Light overhaul, complete with a mural of Post and two Bud Light thrones.
After the show, we sent a little somethin’ to his Coachella house as a thanks for helping us break some Dive Bar Tour records.
“Post Malone Dive Bar Tour”
ROLE: Art Director
Copywriter: Katie Johnston
Creative Director: John Parker
Creative Director: Brandon Henderson
Agency: Wieden + Kennedy