One Tweet. One Goal. McDavid’s.

What started as a bold Stanley Cup playoff wager turned into one of the greatest, and most Canadian sports stunts McDonald’s Canada has ever pulled off — renaming two restaurants after the NHL’s current GOAT, Connor McDavid, overnight.

“McDavid’s”
ROLE: Senior Art Director
Senior Copywriter: Katie Johnston
Creative Director: Paddy Treacy
Creative Director: Rose Sacktor
Agency: Wieden + Kennedy