Lena Barrows
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Slim Jim: Snap In to a Slim Jim

Dudes are dudes and Slim Jim gives them permission to snap into their instinctual self anytime, any place.

 

Slim Jim gives guys the permission to snap out of the responsibility of everyday life and snap into their instinctual selves, being a dude.

“Amish Buggy”
ROLE: Art Director
Copywriter: Katie Johnston
Copywriter: Andy Whalen
Copywriter: Justin Stielow
Creative Director: Jonathan Byrne
Producer: Andy Rosenthal
Agency: DDB San Francisco
Production Company: Radical Media
Director: Steve Miller

“Lineup”
ROLE: Art Director
Copywriter: Katie Johnston
Copywriter: Andy Whalen
Copywriter: Justin Stielow
Creative Director: Jonathan Byrne
Producer: Andy Rosenthal
Agency: DDB San Francisco
Production Company: Radical Media
Director: Steve Miller

“Space Chase”
ROLE: Art Director
Copywriter: Katie Johnston
Copywriter: Andy Whalen
Copywriter: Justin Stielow
Creative Director: Jonathan Byrne
Producer: Andy Rosenthal
Agency: DDB San Francisco
Production Company: Radical Media
Director: Steve Miller

“Grease Monkeys”
ROLE: Art Director
Copywriter: Katie Johnston
Copywriter: Andy Whalen
Copywriter: Justin Stielow
Creative Director: Jonathan Byrne
Producer: Andy Rosenthal
Agency: DDB San Francisco
Production Company: Radical Media
Director: Steve Miller

Amish hit the internet by storm and when the internets wants more, the internets get more. We created an Amish Outtakes reel to run on Slim Jim's Social channels. 

“Amish Outtakes”
ROLE: Art Director
Copywriter: Katie Johnston
Creative Director: Jonathan Byrne
Producer: Andy Rosenthal
Agency: DDB San Francisco
Director: Steve Miller