The results were pretty great too. Check out the case study below.
Live from the Label generated 3,012,707 impressions across the microsite, email and SMS. Earned over 15,000 opt-ins to SMS and email reminders. Had a total of 931,130 QR code scans and page views. And PR generated 3.67 billion+ earned media impression and secured 408 placements across online/print/broadcast/social media channels.