Bud Light isn’t a fancy beer because beer doesn’t need to be fancy. Bud Light is for the many, not for the few.
Bud Light is a beer everyone can enjoy. Well, almost everyone.
“Bud Lights For Everyone”
ROLE: Art Director
Copywriter: Katie Johnston
Creative Director: John Parker
Creative Director: Brandon Henderson
Producer: Jordan Leinen
Agency: Wieden + Kennedy
Production Company: O Positive
Director: Jim Jenkins
We introduced two new characters into the Dilly Dilly world. Count and Countess Pamplemousse are everything that Bud Light is not, fancy.
Meet the Count and Countess Pamplemousse from the next kingdom over. They’re the worst.
“A Royal Affair”
ROLE: Art Director
Copywriter: Katie Johnston
Creative Director: John Parker
Creative Director: Brandon Henderson
Agency: Wieden + Kennedy
Production Company: O Positive
Director: Jim Jenkins
The King tries to be a good host, but even a King has his limits.
“One Sip”
ROLE: Art Director
Copywriter: Katie Johnston
Creative Director: John Parker
Creative Director: Brandon Henderson
Agency: Wieden + Kennedy
Production Company: O Positive
Director: Jim Jenkins
Count Pamplemousse found his way into many of our social extensions.
Count Pamplemousse teaches the King some fancy words.
The King teaches Pamplemousse how to speak his language.
Count Pamplemousse teaches the King some fancy words.
Bud Knight takes Pamplemousse into his own hands and finally throws him out.
In case you cared, the guy who ordered a mead is still in the stocks.
Bud Knight stands guard.
We figured out a few great ways to get in some product centric stuff too.
Get it out of here, it's too fancy.
Get that out of here.