Covid-19 was set to jeopardize the NFL Draft tradition of booing the league’s Commissioner, Roger Goodell. But Bud Light wasn’t going to let that happen. Thus, Boo the Commish was born.

Boo The Commish Case Study

With only a few days to execute, I came on to create a website to track “Boos” and donations to the NFL DRAFT-A-THON for Covid-19 relief.

The site even auto-generated pre-populated #BooTheCommish tweets for fans.

“Boo The Commish”
ROLE: UX/UI Designer
Copywriter: Chase Zreet
Art Director: Nathan Wigglesworth
Creative Director: Gerard Caputo
Agency: Wieden + Kennedy