Why do we voluntarily put ourselves in less than ideal situations? Because there’s a Bud Light there.

Cooler is the story of the struggle that comes with being in-charge of packing the cooler.

“The Cooler”
ROLE: Art Director
Copywriter: Katie Johnston
Creative Director: Gerard Caputo
Producer: Dave Lambert
Agency: Wieden + Kennedy
Director: David Shane

Cooler was shot remotely and in accordance with all social-distancing and CDC guidelines in early July 2020 during the Coronavirus pandemic. The crew was a reduced size and masked, the cast was appropriately distanced, and agency, client, and all post were remote. Big thanks to Arcade Edit, The Mill, and O Positive for helping us bring this idea to life.