In the wake of Covid-19, Bud Light used their TNF media space to highlight Black-owned restaurants across the country and motivate fans to seek out Black-owned restaurants in their city.
We partnered with documentarian Jason Harper and the EatOkra app to share the stories of Black-owned restaurants in the cities of TNF home games.
“Beckham’s B&M BBQ” - Cleveland, OH
ROLE: Art Director
Copywriter: Katie Johnston
Art Director: Kevin Kaminishi
Copywriter: Jessica Ghersi
Producer: Dave Lambert
Agency: Wieden + Kennedy
Director: Jason Harper
“Make My Cake” - Harlem, NY
ROLE: Art Director
Copywriter: Katie Johnston
Art Director: Kevin Kaminishi
Copywriter: Jessica Ghersi
Producer: Dave Lambert
Agency: Wieden + Kennedy
Director: Jason Harper
“Pearl’s Place” - Chicago, IL
ROLE: Art Director
Copywriter: Katie Johnston
Art Director: Kevin Kaminishi
Copywriter: Jessica Ghersi
Producer: Dave Lambert
Agency: Wieden + Kennedy
Director: Jason Harper